With more and more individuals all over the world purchasing televisions and spending more hours watching them, it has become the very best marketing technique for companies now a lot more than ever. Surveys conducted prove that the average indivdual spends around six to eight hours watching their television set every day. That's a lot more than a lot of people spend sleeping daily! Much like all other media, television has its advantages and disadvantages. Some advantages include awareness of products or services, large along with diverse audiences, conveys message with sight, hearing along with motion, all target audiences may be reached through this medium. Awareness of products increases with the amount of times the advert is shown on TV. Even if much attention is not paid to the advert, viewers always know of the item in the trunk of these minds. As previously mentioned earlier, many different audiences are purchasing tv sets in today's date. Therefore, several diverse audiences are increasingly being reached through the two minutes spent on TV.

Additionally, due to the amount of senses the adverts can get to, it becomes even easier to fully capture the interest of viewers with this type of marketing. Viewers could see the item, hear about how it works and notice it in motion through the television in place of telemarketing or newspaper advertising. Lastly, due to the fact that all audiences watch TV, it becomes super easy to achieve different age groups without spending extra time and money on other designs of advertising. Certain disadvantages of this medium of advertising include vast competition, viewers usually flip channels when advertisements are increasingly being shown unless they have no other option, limited length of time therefore limited exposure, multiple adverts need to be shown to get attention, lastly, it costs a bundle to air a commercial for even 2 minutes. Competition arises from the knowledge of multiple companies, knowledge that television is the better type of marketing developed that why production houses come forward in producing TV commericals.

Therefore, several companies are tapping into this rewarding type of marketing and causing more and more competition. Once their shows are over or carry on break, viewers have a tendency to leave for a treat or flip channels to get something more interesting. Viewers usually get uninterested after the first minute or two of advertisements, so it's the company's responsibility to help keep their advertisements as short and concise as possible. However, in this time around it becomes harder to fully capture the interest of the viewer and as a result, they have to exhibit the advert multiple times to catch attention. This in the long run, costs a large number of dollars and therefore incurring several countless marketing expenses for the companies.